BINGHAMTON (WBNG) — Many hockey fans dressed in purple at Friday night’s Binghamton Devils hockey game for their 7th annual “Do it for Daron” night.
It’s all in memory of Daron Richardson, the daughter of a former Binghamton Senators coach, who took her own life at the age of 14 in 2010.
Since then, the “Do it for Daron” movement has encouraged awareness and conversations about youth mental health.
The arena was coated in purple, Daron’s favorite color, as a symbol of how wide spread mental health awareness has become.
“What’s more important than the funds that are raised is the awareness that we raise,” says Keith Leahey, executive director of the Mental Health Association of the Southern Tier. “People have really latched onto this initiative pretty strongly in the Broome County area. So we’re just thrilled that we look around the arena tonight, we see purple, we know that people are getting the message that we’re trying to communicate.”
Fans who wore purple got a free chance to put their name in a raffle to take home one of the special purple jerseys.