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‘Project Sticker Shock’ shapes up in Tioga County

OWEGO (WBNG) — Some cases of beer are coming with a new warning label, thanks to the Tioga County Allies in Substance Abuse and Prevention, or ASAP.

The big, blue stickers are a part of Project Sticker Shock and they’re aimed at raising awareness for underage drinking.

“It gives a couple examples or penalties for providing alcohol to someone who is under age 21. Our current sticker says it could be a $1,000 fine or up to one year in jail,” said Tioga County ASAP prevention specialist, Jenna Layton.

Tioga County ASAP is giving youth organizations the chance to put the stickers on alcohol cases in local grocery stores and gas stations.

“It’s really important that they have a chance to not only volunteer, but to have their voice be heard. They see underage drinking in their communities and in their schools and they want something to be done about that,” said Layton.

Some teens who are helping out are students at Owego Free Academy. They say the initiative comes at an important time of the year.

“Well you always hear story around prom about stuff happening so I think it’s especially important right now to get the word out and try to eliminate it as much as possible,” said senior Isaiah Bishop.

The goal of Project Sticker Shock is to keep teens safe, while keeping adults out of trouble and to be held accountable.

“It’s not for the local businesses to feel like they’re not doing their job, but for us to make sure people who are legally buying alcohol are doing their job and not serving it to underage kids,” said Layton.

Five-hundred stickers were ordered to distribute and more are on the way. Tioga County ASAP says it will continue the initiative for a few weeks.

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