Jennifer Volpe is an Account Executive on the WBNG TV multimedia sales team. Jennifer is experienced in working with many types of local businesses to find solutions that really work. Her successful marketing partnerships have included churches, entertainment, retail, retirement living, medical, restaurants, construction and more. As the wife of a business owner for over 20 years (Sonic Drive In) and the daughter of the long time GM and part owner of Don’s Automotive Mall, Jennifer cannot help but look at challenges and measure successes from the perspective of the business owners and operators and not from a sales point of view. She cares that the advertising benefits the advertiser.
Jennifer graduated from Chenango Valley High School and earned a Bachelor’s Degree in Psychology from the University at Albany. She says her degree serves her well in advertising because she likes to get into the mind of the target audience: What does the viewer see, hear, feel and want to do when confronted with an advertisement?
Jennifer found her passion for marketing and advertising at WBTW in Myrtle Beach, SC. She and her husband returned to Binghamton with their 2 children in order to be closer to their extended families and she is thrilled to be able to work for the local CBS affiliate here at WBNG!