VESTAL (WBNG) -- Binghamton University has found success in virtual recruitment efforts this year during the coronavirus pandemic.
Since the shutdown of March 2020, the University has held 300+ virtual events, with a total of more than 6,600 students attending those events.
In addition, the school has seen 100+ international students join in, and more than 900 out of state students.
The success lies within the ease of accessibility according to officials with the University, out of state students would normally have to make big financial and time commitments to attend open houses or residential life events.
Binghamton University also took it a step further by creating their own Self Guided tour app that is based on Google map technology.
"The great thing about it is it will sort of tell you "Hey, here are some stops" and if you get tired halfway through you can delete a few points. Then just like your GPS it will re-route you to the next stops," said Donald Loewen, Vice Provost for Undergraduate Education and Enrollment Management.
According to Loewen the app has already seen plenty of use within the first couple of weeks from launch.
The University is also going to add in a feature where those who use the app can send out a request to get one-on-one interaction with a currently enrolled student via text messaging or facetime.
Looking forward to the future Binghamton University says virtual recruitment efforts are here to stay even after the pandemic.