Sharing Netflix accounts

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(CNN) — New software unveiled at the Consumer Electronics Show in Las Vegas could crack down on Netflix account sharing.

Software maker Synamedia says the artificial intelligence system looks for potentially fraudulent activity. When it finds it, it may ask you to upgrade to a premium account that includes sharing.

If passwords are being sold through for-profit operations, accounts could be shut down.

The company points to research that about one in four millennials give other people their credentials for video screaming services.

The company says the system is already being and in the future it will be offered to other streaming services like Netflix and HBO.

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